Ever wonder why you see the “Same” piece of jewelry in different stores for different prices? Why one store is more expensive then the other? (Based on similar markups).

The answer is simple, CHAIN OF CUSTODY! The more people that have a hand in making or distributing the jewelry, the higher the price. Different retailers buy from different sources, not knowing how far up the ladder the chain goes. The closer they stay to origin of the initial “Rough diamond purchase” the lower the price!

Typical jewelry sold in the USA goes through several Chains of custody.

The typical jewelry process begins with rough Sourcing (diamond Purchaser) then (import/export) then (cutter) then (polisher) then (manufacturer) then (wholesaler/distributor/salesman) then (retailer) finally reaching YOU, the consumer. Each change of hands is independently owned & operated which raises the overall price of the jewelry significantly-“No one works for free”.

At the Diamond History Museum, we control the entire the process from beginning to end. We eliminate the need for middleman/distributors/wholesales and everything in between reducing the cost of ownership significantly, while simultaneously raising the quality of the diamonds and jewelry to a standard unseen before in history.

At DHM, we establish a true direct from Source to Retail experience, Eliminating all those extra costs in between.